There are new indications of instability in the world’s technology market around Apple. The company’s CEO Tim Cook said that the prices of various Apple products including iPhone, MacBook, and iPad may increase in the future. According to him, the main reason is the continuous increase in the price of memory chips and storage technology, which it is no longer possible for companies to fully absorb.

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Why is the price of Apple products increasing?
The rapid spread of artificial intelligence technology in recent times has greatly increased the demand for DRAM and NAND memory chips around the world, explained Tim Cook. Big tech companies like Amazon, Microsoft, Google and Meta are buying huge amounts of memory to build their AI data centers. As a result, the supply in the market decreased and the prices increased.

In this situation, as the cost of memory and storage has increased up to several times, Apple used to bear the additional cost itself, but now it is not possible, he said.

Which products may be affected?
Apple has yet to announce a price hike for any specific product. However, according to technology analysts, the iPhone series, MacBook and Mac mini, iPad and other Apple devices may be affected. In particular, there is strong speculation in the market that the upcoming iPhone 18 series may have a higher price than before.

The impact of the AI ​​boom
According to experts, memory makers are now focusing more on producing chips for servers and data centers than consumer devices due to huge investments in the AI ​​sector. As a result, supply for common smartphones and laptops is shrinking, which directly puts pressure on market prices.

Potential impact on domestic markets
Bangladesh is currently one of Apple’s fastest growing markets. The demand for iPhone, Mac and iPad in the country is constantly increasing. If the price increases in the global market, its impact is likely to fall in Bangladesh as well. As a result, experts believe that consumers may have to spend more money to buy Apple products in the future.

future situation
Tim Cook said that the current situation is very unusual. Costs in the memory and storage sector are increasing so rapidly that it has become difficult to control. He indicated that the price change may be evident with the iPhone 18 series during the next iPhone launch.

On the other hand, the report says that Mac and iPad prices may increase relatively quickly. In some cases, the price of the Mac Mini has already been revised. While the rapid spread of the AI ​​era is revolutionizing the technology sector, it is also impacting the prices of common consumer electronics. Even big companies like Apple are now finding it difficult to control costs, which can have a direct impact on the pockets of consumers around the world.