OTT platform Netflix is ​​the most watched South Korean content outside the US. This information has recently emerged in the joint analysis of market research institute Omdia and Digital Eye.

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According to the report, from April 2025 to March 2026, viewers around the world watched 1,210 million hours of South Korean content.

Last year, South Korean content was viewed 44 percent more than Japanese content.

Popular series such as ‘Squid Game’, ‘Dehongsu’ (The Great Flood) and ‘Poksak Sog-Atsuda’ (When Life Gives You Tangerines) played a major role in this success.